JW Marriott Indianapolis is a luxury hotel that plays host the city’s local events, big or small. The social content I created balanced their professional, luxurious tone with the warm and neighborly feel of Indy.

The final shows of Taylor Swift’s Eras Tour set a record for out-of-state tourism in Indianapolis, transforming the entire city into a Swift-themed celebration. JW Marriott Indianapolis took center stage with a massive 34-story Swift decal and exclusive events. Since the concert itself drove strong bookings, my content for the campaign focused on informing guests about hotel events and amplifying the city’s excitement.