JW Marriott Tucson Starr Pass Resort & Spa
JW Marriott Tucson Starr Pass Resort & Spa is a luxury desert retreat nestled in the midst of the Tucson Mountains, offering guests a blend of natural beauty and upscale relaxation. Their location made seasonality a major factor when it came to campaigns and general content plans.
Managed From
February 2023 - November 2024
JW Marriott’s “Stay in the Moment” Campaign
The “Stay in the Moment” campaign is a JW Marriott brand initiative that invited travelers to embrace mindfulness and embrace the present. Through immersive, descriptive copy and the natural beauty of the resort, this campaign inspired guests to appreciate the beauty around them and explore the restorative experiences the resort offers.
Trails and Trainquility
This campaign was designed primarily to attract guests during the client’s off season, the summer. Emphasis was placed on early morning/indoor activities while keeping in line with their tone of luxury and natural beauty.
Winter Wonderland Activations
As the client’s peak season, winter activations were always a priority. Winter Wonderland is a yearly event primarily geared towards families. Paid social media marketing, emails, reels, and static posts were all used for this campaign.